India Today’s succulent taste, silky texture, and exquisite aroma have been cultivated at the base of India’s Himalayan range for thousands of years. Basmati rice is known as the rice of connoisseurs. Its enriching taste and distinct flavour allow you to savour it for wonderful dishes while saving calories. Our range of long-grained rice with fine texture has been globally certified and favoured by several emperors. India Today Atta (Wheatflour) is our latest edition to the brand, produced from the “King of Wheat” – Sharbati.